Credibility: The products we chose are made by medically credible companies that follow ethical, legal, and industry best standards.Transparency: All products adhere to health claims and labeling requirements per Food and Drug Administration (FDA) regulations and are manufactured in facilities that adhere to the current good manufacturing practices (CGMPs) established by the FDA.Ingredient quality: We included products that use high quality sources of protein such as whey, casein, egg, beef, pea, and brown rice.The products listed below were handpicked by a registered dietitian based on the following criteria: Some mass gainers are higher quality than others. Schiff, which posted a 15% rise in net income to $4.6m and a 25% rise in net sales to $72.2m in the three months to February 29, is based in Salt Lake City with a sales office in Bentonville and a sourcing office in Beijing.Ĭlick here to read about the acquisition of Airborne.Ĭlick here to read about MegaRed and sustainability and click here to read about Schiff's new MegaRed product containing DSM's 'fishless fish oil'.How we chose the best protein powders for weight gain “And in this category, brands really matter.”Ĭhief financial officer Joseph Baty added: “ We consciously decided to walk away from certain private label business where the margins are too small for us to justify us keeping the business.” Schiff competes in the specialty end of the supplement market, which is growing faster than the mainstream vitamins and minerals market, he said. We consciously decided to walk away from certain private label business For perspective, omega-3s overall have about a 30% penetration, so there is a great deal of upside left on MegaRed.” “MegaRed is the number one omega-3 stock keeping unit in retail, but it only has 12% consumer awareness, and only 1.5% household penetration. However, all of Schiff’s brands still had huge potential to grow, said Amin, who took the helm at the Utah-based supplement maker in March 2011 and has a strong record of building brands at leading consumer packaged goods firms including Clorox and Procter & Gamble. There is a great deal of upside left on MegaRed “ our joint care business was up 25% in a category that was basically flat.” “Well starting last year we changed our strategy in this space and instead of doing heavy price promotions we focused most of our efforts on increasing our advertising and increasing the pace of innovation - including introducing Move Free Ultra - in this category.

“ The joint health category has been declining slightly over the past few years, primarily because a number of our competitors have used heavy price promotion in this category. While joint care supplement sales were stagnating, Schiff’s Move Free glucosamine/chondroitin brand was now growing strongly, he said. Our joint care business was up 25% in a category that was basically flat “Our strategy is quite simple: We are really focused on building brands…expanding our channel and geographic footprint, pursuing acquisitions and driving world class operations.” It is focused on four key areas: Heart health (MegaRed, which contains Aker BioMarine’s krill oil), joint care (Move Free), immune support (via the recently acquired brand Airborne) and digestive health (Digestive Advantage - which contains Ganeden’s ultra-resilient probiotic BC30), said Amin. Schiff, which is increasing sales and marketing investment as a percentage of sales from 16% in 2011 to 23-24.5% in 2012 as part of its brand-building strategy, now generates 86% of its sales from branded products (and 14% from private label products). Speaking at the Jeffries Global Healthcare conference last week, Schiff chief executive Tarang Amin - who has repeatedly warned of the dangers of excess trade spending - said the figures proved that money was better spent on innovation and advertising.Ĩ6% of sales now from branded supplements

The gut-brain axis: Psychobiotic opportunity in 25 countries.

Uncovering white spaces – Probiotics for a smooth menopause transition.

Uncovering White Spaces – Probiotics for Pets.

POSTbiotics – New Tools in Microbiome Modulation.After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets.

Move free ultra muscle gain